In an ever smaller world, we more and more interact with people from other cultures. That, of course, is not confined to working internationally – for many of us, our clients and neighbours have roots in other cultures.
There is a fine line between allowing for possible cultural differences and overcompensating. The latter can be patronising and indeed insulting. In the workplace, the issue can go further, extending even to marketing and product/service development.
People Management report on recent research by the British Council on the importance of work based intercultural skills here.